Recently, the 2021 International Design Master Award announced the selection results. Our school’s animation work, produced by Zhao Yuqing, Lin Ye, and Li Zeqian from Visual Communication Design Class 1803, "Beast Style Dining" was selected out of 6,089 entries from 12 countries or regions including China, the United Kingdom, Japan, the United States, and Australia, and was awarded the first prize of comprehensive design in this competition.

There is a total of 9 works in the first prize of the comprehensive category. The award-winning institutions are basically from the first-class design colleges and universities in China, such as the Communication University of China, the Central Academy of Fine Arts, the China Academy of Art, and the Guangzhou Academy of Fine Arts. In addition to the first prize, HIE also won 3 second prizes and 5 third prizes in this competition, which fully reflects its teaching level and professional ability.

Under the careful guidance of Teacher Yang Fan, the three students used satirical language to criticize the "bad habits" around the dining table, expressed in the form of animation that uncivilized dining behaviors are no different from beasts, and called on everyone to eat in a civilized manner so as to create a good social atmosphere. Yang Fan said that the three students analyzed the phenomenon of uncivilized dining today, and used advanced irony techniques in animation creation to reflect the adverse effects of this phenomenon. It reflects not only the students' innovative ability and professional skills, but also their social responsibility.

The International Design Master Award is the highest design award in China's creative design industry. It aims to further promote the creative thinking and design expression of emerging designers and explore new trends in the development of creative design so as to develop domestic creative industry continuously.

(Checked by Yang Yonghe, Wang Jiayi)